Marketing is all about knowing customers, understanding how they act and knowing what is going to capture their attention and eventually their business. Social media marketing is no different – and just like something else, the right tools for your job will save yourself a lot of time and money.
Social media tools are just one way that a new can query its customers; find out exactly what they do on the internet and how they interact with one another. There’s absolutely no substitute for speaking to customers – that may also be achieved via the societal platforms. Nevertheless Social Kickstart reviews may provide valuable qualitative data to help target an effort. Examples include:
* Categorizing the societal media behavior of a customer base
* Analyzing the action and demographics on societal platforms – both posting and seeing
* Tracking trends, ‘hot topics’ and new mentions
Categorizing behavior offers information on which users do on societal sites – something which has a rather wide variation. For instance, Forester Media categories social media users onto a ‘ladder’. At the top would be the founders, those who create their own content and upload it to sites. Slightly less busy are conversationalists and critics that take part in negotiations and supply feedback about products, services and events. Then there are audiences, who don’t add any material of their own but read what others say or post. Finally you will find the ‘in actives’ that don’t have any social media existence and that likely can’t be attained even by the finest social media programs.
There’s an additional kind of consumer that can be dubbed ‘refuses’. These are the people who do utilize social media, post their own content and convey through these platforms, but do their very best to be evidence against advertisements and data exploration. Their behavior is well worth noting for a marketing ‘reality test’.