It appears that every year there’s a brand new social networking “celebrity.” Facebook, Twitter and LinkedIn climbed to stardom lately, and 2012 the year of Pinterest. Currently, Instagram is gunning for top billing.
What opportunities do this present to entrepreneurs?
Together with the Instagram community flourishing, leading brands and businesses such as Starbuck, MTV, Nike and Marc Jacobs, to mention only a couple, are leaping on board aggressively embracing the mobile photo program in their marketing approaches.
In accordance with Only Measured, 59 percent of the Top 100 International Interbrand Brands have Instagram accounts. And in line with the Instagram website, the two-plus-year-old platform reaches over 100 million active users every month. Compare that to Twitter that broke the 200 million mark following six decades.
What makes Instagram distinct from other social networking networks? Most evident is that it’s almost completely photo-based. But past that, its simplicity makes it a great vehicle for engaging customers as they can express themselves out of anyplace, anytime.
Why should your enterprise use Instagram?
Visual content is forecast to be a significant tendency in 2013. Pictures appeal to feelings, and resonate throughout cultures. In reality, if we have a look at social networks complete, photographs drive more engagement than any other form of articles. On Facebook, for instance, photographs have an interaction rate 39 percent greater than other articles. It’s not surprising, then, to determine Instagram increase to fame so fast.
In case you’re searching for inspiration about how to develop your present Instagram community checks out illustrations of a brand that successfully incorporating the platform into their marketing mix:
Red Bull – Throughout a current Instagram competition Red Bull gave off two tickets for this season’s Red Bull King of the Rock Finals basketball championship in San Francisco. Instagram followers were requested to have a photo of them using a basketball in unexpected locations and label their photographs #TakeMeToTheRock. The competition not only got followers enthusiastic, in addition, it allowed Red Bull to make a statement to and join with the sport community.